Lightning in a Bottle

Another article about the Wisconsin virtual charter schools looks at the aggressive marketing campaigns that are being set up to recruit new students during the three-week window for registration. Wisconsin Connections (Sylvan is the private partner) will spend about $90,000 on marketing, or about 6% of their budget for the school. A new school just starting up will be spending $300,000 on marketing. Since their target is 500 students, that would be 12% of their budget if they reach their goal. There’s an overhead cost that public schools don’t have to worry about - yet.

The story is at www.jsonline.com/news/state/feb04/204381.asp.

This entry was posted on Thursday, February 5th, 2004 at 5:09 pm and is filed under Online Learning. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.