Taking things a little more seriously
January 20th, 2009 by Conn McQuinnI just have to get this out of my system. I know being a techie is actually really fun (the joy of nerdness is a little-known secret), but if we want other people to take our work seriously, we have to stop being so darn cute with how we name things.
Example number one is Moodle. Here is a great, powerful learning management system that is free and offers incredible opportunities for educators, but every time I introduce it the first part of the conversation always revolves around the name.There are the obligatory jokes about noodles, of course, and then the need to explain that it’s an acronym for Modular Object-Oriented Dynamic Learning Environment before finally getting into why it’s important and how it can be used. Unfortunately, I always end up feeling that the silly first impression sticks, and it undermines the credibility of the whole endeavor.
This is just one example, of course. There’s Drupal for content management, and the programs Yugma and Dim Dim for webconferencing, just to name a few. Ning. Twitter. Is it any wonder that non-techies think we’re just a bit weird? (Ok, so we are, but why make it so darned obvious?)
I’m not saying we need to become the modern equivalent of the 1960s stereotypical white-shirted computer operators. After all, if technology stops being fun, I’ll lose interest myself, and I love an inside joke just as much as the next nerd. But the next time we create something that’s supposed to reach out to the non-techies, let’s try to give it a name that has a touch more gravitas. Or at least something that doesn’t sound like a cartoon noise.

Anne and I ran our ninth (!) Digital Photography Bootcamp last week, our fourth summer of offering this program. Over forty individuals came and spent three days in the woods learning more about their cameras and image composition, taking loads of pictures, learning how to organize and edit them on the computer, and much more. It was a bit rainy and cloudy when we went up to Paradise at Mt. Rainier, but nobody complained and we had a great time. We also had our usual great team of assistants, and Ed, Mark, Mark, Paula and Caitlin really helped to make things spin.
The Seattle Times just published an article from the San Jose Mercury News about the
I’ve been trying out a loaner of the new ultra-mobile device from HP, the